Who We Are
About Us
Our Story
A Legacy of Trust.
A Future of Opportunity.
New Day Financial Advisors combines a multi-generational legacy of serving families and business owners with a modern, relationship-driven approach to wealth management. As an independent fiduciary firm, we are committed to providing objective advice tailored to each client's unique goals. Our clients benefit from personalized service backed by nationally recognized resources—delivering the attention of a boutique advisory firm with the capabilities of a much larger organization.
Meet Your Team.
Pegge Barrier
CEO
New Day Financial Advisors CEO, Pegge Barrier, is a sixth-generation St. Petersburg native born into a family of financial advisors. Her approach has been shaped by her life experiences. Pegge was an electric utility executive prior to...
Alan Barrier
COO
Cameron Barrier
Financial Advisor
Brian Dow
Insurance Specialist
Our Partners
Independent Advice.
Institutional Strength.
As an independent fiduciary firm, New Day Financial Advisors provides objective financial advice while your assets are securely custodied at Fidelity Investments. Through our relationship with Mariner Wealth Advisors, we leverage institutional investment resources, research, and portfolio expertise—allowing us to deliver personalized recommendations backed by nationally recognized capabilities.





