Pegge Barrier is the Founder and CEO of New Day Financial Advisors, an independent fiduciary wealth management and financial planning firm serving individuals, families, retirees, and business owners. A sixth-generation St. Petersburg native, Pegge began her career as an executive in the electric utility industry before discovering her passion for financial planning. While searching for an advisor for her own family, she realized that investing alone wasn't enough to achieve long-term financial success. After experiencing the value of comprehensive financial planning firsthand, she found her calling. "I want to help people experience the confidence that comes from having a trusted advisor and a thoughtful financial plan. I want to be the person who listens first, understands what truly matters, and always puts my clients' best interests first." Today, that philosophy defines everything she does. As a fiduciary financial advisor, Pegge believes exceptional planning begins with understanding each client's goals before making recommendations. She specializes in comprehensive financial planning, retirement planning, investment management, tax-efficient strategies, wealth protection, and retirement income planning, helping clients make informed financial decisions with confidence. Clients value New Day Financial Advisors' white-glove, relationship-driven approach—combining personalized service with the strength of nationally recognized firms. Client assets are custodied through Fidelity Investments, providing security and institutional resources while preserving the personalized experience of an independent advisory firm.
Pegge's mission is simple: "to help clients pursue greater financial freedom and enjoy the peace of mind that comes from having a trusted advisor and a comprehensive financial plan."